Talk by Ruchi Sanghvi and Josh Elman. Here are my rough notes on the presentation:
- The never-ending profile was the motivation behind the redesign.
- Emphasizing feeds: increases engagement and encourage content creation
- Simpler, cleaner profiles: easier profile navigation, clearer identity, more control
- More control over profile: users decide about tabs, when to publish, and look of stories
- "It all starts with the Wall": feed, publisher, profile boxes
- Stories: one-line, short, or full (up to 500x700). Done with feed forms, using FBML or Javascript.
- Publisher: different versions for user and friends,
- Info tab: deep integration with structured information, should represent information about what the user's done. Info stuff is enabled through canvas page button using FBML or Javascript.
- Tabs: provides the richest expression, hybrid of a profile box and canvas page (solely FBML, no advertising), no caching, 760 pixels wide, no autoplay, fb:visible-to-owner
- Profile boxes: profile_main -> narrow, on Wall, wide and narrow appear on Boxes tab, Bookmarks will be migrated, must manually add a bookmark otherwise.
- New permissions/lack of adding: reduces friction. First access provides user ID, friends, pic and names, publish feed stories, send requests. Add require_login to links to trigger permissions solicitation.
Q&A:
- How do users first get into the app if they're not adding?: About page much more static.
- Should apps offer all integration points and let users decide or pick some?: Both, but mostly the latter.
- Is user info going to be available to all? Still limited to privacy settings.
- What can the Publisher do?: Rehashed already shown options
- Smiley app? Uses shared preferences, which has been available for 9 months
- Can you detect whether a user is in new profile? Yes, part of API.
- Widened Wall, is it final? Yes.
- (from me) Extended permissions, is the Wiki list definitive? Yes.
- Engagement metrics, what are they? Bunch of them. User can reorder boxes.
- What are these info sections? Not a mini-feed, opposite of one. More for static information. Button on canvas page shows example, the user allows it, adds it to profile, and edits inline.
- What new stats will be available, users who have added tabs? Yes.
- Logged in user for tabs is viewer or user? Viewer. Tabs focus should be on the user.