I’m a big fan of Eric Sink’s, repeatedly likening him to Joel Spolsky—a pretty positive assessment in my mind.
But this is beyond weird. It strikes me as vain, hype, and self-deprecating all at the same time. I know the value of self-publicizing, especially for a small software company, but this way is a bit much. If it weren’t created by him or at his direction, then I probably wouldn’t have thought anything of it other than a chuckle.
[UPDATE: Hmm, seeing the same design at another site makes me think that this might be more than what it seems. Perhaps it’s a parody done by Eric. If that’s the case, then it’s a good take-off and I applaud it. A quick check of the DNS entries for the two shows one registered to Microsoft and one to SourceGear, Eric’s company. Okay, so it was a parody. Bravo, then!]