Here’s yet another article about Google that seeks to understand why it’s a success, this time from Fast Company: “How Google Grows…and Grows…and Grows”.
It’s really not much of a mystery why Google is so popular that it’s name has become synonymous with search: it returns good results quickly and resists bloat as much as possible. People like that. Of course, I did read the article the whole way, but it was just for the juicy tidbits that journalists love throwing in as filler and I voraciously devour. Honest.