Here are my notes on the Zuckerberg keynote.
- Start: boring.
- Important to have a purpose behind the mission of the movement. *snore*
- He calls it a "vacation" but he's describing a "vision quest."
- An hour and a half of this. Uh oh.
- "Mission: Give people the power to share and make the world more open and connected"
- 90 million people are on Facebook as of July 23rd
- 32% US, 68% international
- Opening up the translation tools to application developers!!
- 400,000 developers
- Billion dollar ecosystem surrounding Facebook, if VC equaled real money
- "Virtuous cycle of sharing" around feeds
- iLike primarily spread and shared through feeds
- Lessons learned from the last year: a) listen to developers more; b) build the right tools; c) need to reward good citizens and punish the bad behavers; d) simplicity and scale are important for sharing
- Goals of next evolution: a) give people more powerful tools to share; b) Reward applications that help people share; c) Make things simpler
- Feed sharing is contingent on enabling sharing
- The new sharing paradigm will enable apps to allow friends to post stories to friends feeds
- Showed the Bill O'Reilly Flips Out video
- Demoed the new profile—without a hitch.
- He thinks decentralization is the future. It sounds like using the Facebook API as a glue, which sounds like even less monetizable to my ears.
- Facebook Connect is the product behind that vision
- Goals of Connect: a) build the same kinds of apps across the Web; b) share information across the Web; c) Control your information across the Web
- Facebook Connect demo time: Digg's up first
- Digg's going to use Facebook as OpenId, essentially—an authentication source
- Six Apart's up: MT plugin to integrate FB with comments, also auth source, publish it onto your feed using Publisher.
- Citysearch demo: see friends' reviews, publish reviews to profile
- Profile launched Monday, switchover over a period of time
- Facebook Connect API keys available today, beta soon
