Two new commercials developments in technology and visual cognition debuted recently: Nokia's Wave Messaging {via} and subway ads in Japan {via}. Both rely on visual tricks to display information in unique ways. I particularly like the elegance and utility of the latter, since subway tunnels are underused and the ads rely solely on the subway's motion for the effect.
Commercial Trompe l'Oeil
Two new commercials developments in technology and visual cognition debuted recently: Nokia's Wave Messaging {via} and subway ads in Japan {via}. Both rely on visual tricks to display information in unique ways. I particularly like the elegance and utility of the latter, since subway tunnels are underused and the ads rely solely on the subway's motion for the effect.