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Bill Brown

A complicated man.

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Apple just posted the commercial for their new PowerMac G5 and I have to agree with As the Apple Turns’s humorous take on this one. It seems like a weird commercial. I get the “blown away” reference, but why was it necessary to make the guy through four or five walls and then thud against a tree.

It harkens back to the Memorex commercial (or was it RCA?) of yore where a man is listening to his stereo on a comfy chair, his hair, tie, and expression suggesting that he was in a wind tunnel. That was an effective commercial without all the violence.

[UPDATE (7/29/03): Bill Palmer, essayist and educator, obviously understood the subtleties of this particular ad way better than I did. Interesting take on the subject—I’m sure the pacing of the ad was intentional.]